In a groundbreaking IMC campaign, No Ro - L'Usine focuses on the emotional side of customers. Highlighting how L'Usine's spaces can empower them to achieve their dreams of success
Once a frontrunner in the Food and Beverage industry, L'Usine, the French-inspired cafeteria and retail concept store, has been quiet in recent years. The pandemic hit industry hard, leaving us with no choice but to take a backseat.
But 2023 marks a turning point. L'Usine is celebrating its 14th anniversary, and we are using this opportunity to make a comeback. We want to reconnect with our local customers by inspiring them with innovative style and spirit. This campaign is a love letter to Saigon, and we're proud to showcase the ambitions of Vietnamese people.
Recognizing the demands placed on busy urban workers, particularly Millennials seeking optimal work efficiency, L'Usine invites you to explore how our concept can enhance both your workspace and your time management.
This campaign delves into the transformative power of L'Usine, offering a comprehensive range of activities that extend beyond simply dining. Additionally, wefostering a deeper connection to the vibrant tapestry of Saigon.
Campaign framework
Phase 1: Awareness
Phase 2: Interaction
Phase 3: Consideration & Perception
Media Plan
Budget
Credit:
Strategic Planner x Copywriter: Hannah Tan
Creative Director: Nhu Le
Art Director x Graphic designer: Kien Nguyen
Account x Project leader: Nghi Nguyen
